Retail strategy
Auteur :
Cuthbertson, Christine
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750656962
Date de publication :
24 oct. 2003
Dimensions :
24,6 x 18,9 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.