Public relations
Auteur :
Baines, Paul / Egan, John / Jefkins, Frank
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750657242
Date de publication :
19 nov. 2003
Dimensions :
24,6 x 18,9 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.