International retail marketing
Auteur :
Moore, Christopher / Bruce, Margaret / Birtwistle, Grete
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750657488
Date de publication :
26 juin 2004
Dimensions :
24,6 x 18,9 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.