Marketing finance
Auteur :
Ward, Keith
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750657709
Date de publication :
4 nov. 2003
Dimensions :
23,4 x 15,6 cm
Poids :
554 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.