Marketing wireless products
Auteur :
Gratton, Sarah-Jayne / Gratton, Dean A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750659369
Date de publication :
11 mars 2004
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a comprehensive insight into the world of wireless technology marketing. This book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry.