Arts marketing
Auteur :
Kerrigan, Finola / Fraser, Peter / Ozbilgin, Mustafa
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750659680
Date de publication :
11 mai 2004
Dimensions :
24,6 x 17,4 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.