Product marketing for technology companies
Auteur :
Butje, Mark
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750659949
Date de publication :
5 mars 2005
Dimensions :
23,4 x 15,6 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Taking a step-by-step approach to the product life-cycle, this work covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance.