Management of marketing
Auteur :
Reynolds, Paul / Lancaster, Geoff
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750661034
Date de publication :
2 juin 2005
Dimensions :
23,4 x 15,6 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.