Practice of advertising
Auteur :
Mackay, Adrian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750661737
Date de publication :
17 sept. 2004
Dimensions :
23,4 x 15,6 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as recruitment and directory advertising.