Marketing briefs
Auteur :
Dibb, Sally / Simkin, Lyndon
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750662000
Date de publication :
30 juin 2004
Dimensions :
24,6 x 18,9 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.