Content is king
Auteur :
Chaffey, David / Mill, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750663175
Date de publication :
5 avr. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers the basic principles of copywriting, along with more specific guidance on writing for online sources. This work highlights the differences between writing for online and offline to enable the reader to distinguish between the two. It helps its readers to write, edit and publish more effective content for the online readership.