Heritage marketing
Auteur :
Misiura, Shashi
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750663182
Date de publication :
8 nov. 2005
Dimensions :
24,6 x 18,9 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professionals.