Innovative marketing communications
Auteur :
Masterman, Guy / Wood, Emma
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750663618
Date de publication :
3 oct. 2005
Dimensions :
24,6 x 18,9 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.