Handbook of crm
Auteur :
Payne, Adrian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750664370
Date de publication :
31 oct. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.