Search marketing strategies
Auteur :
Colborn, James
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750666183
Date de publication :
7 oct. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.