Connected marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750666343
Date de publication :
9 nov. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.