Wine and society
Auteur :
Charters, Steve
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750666350
Date de publication :
30 juin 2006
Dimensions :
23,4 x 15,6 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. This work examines the context of wine production, the wine consumer and the social context of wine. It covers the politics and economics of wine from supporting rural industries in France to protecting customers from deception.