Services marketing management
Auteur :
Mudie, Peter / Pirrie, Angela
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750666749
Date de publication :
10 mars 2006
Dimensions :
24,6 x 18,9 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.