Marketing destinations and venues for conferences, conventions and business events: a convention and event perspective
Auteur :
Rogers, Tony
Éditeur :
Rogers, TonyDavidson, Rob,
ISBN :
9780750667005
Date de publication :
25 avr. 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
590 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; and more.