Mobile marketing
Auteur :
Michael, Alex / Salter, Ben
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750667470
Date de publication :
20 mars 2006
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.