Managing marketing
Auteur :
Palmer, Roger / Cockton, Juanita / Cooper, Graham
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750668989
Date de publication :
11 juil. 2007
Dimensions :
24,6 x 18,9 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.