Getting attention
Auteur :
Kohl, Susan Y
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750672597
Date de publication :
31 août 2000
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market.