Springboard, the
Auteur :
Denning, Stephen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750673556
Date de publication :
12 oct. 2000
Dimensions :
22,9 x 15,2 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.