Culturally customized web site, the
Auteur :
Singh, Nitish / Pereira, Arun
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750678490
Date de publication :
6 avr. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.