Market-driven thinking
Auteur :
Woodside, Arch G.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750679015
Date de publication :
3 févr. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.