Emotion and reason in consumer behavior
Auteur :
Chaudhuri, Arjun
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750679763
Date de publication :
9 janv. 2006
Dimensions :
22,9 x 15,2 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.