Pursuit of new product development, the: the business development process
Auteur :
Annacchino, Marc
Éditeur :
Elsevier Science & Technology
ISBN :
9780750679930
Date de publication :
22 janv. 2007
Dimensions :
26,0 x 18,4 cm
Poids :
1140 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.