Museum marketing
Auteur :
Rentschler, Ruth / Hede, Anne-Marie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750680653
Date de publication :
3 juil. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.