Critical marketing
Auteur :
Maclaran, Pauline / Saren, Michael / Goulding, Christina / Elliott, Richard / Caterall, Miriam
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750680660
Date de publication :
31 mai 2007
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.