Total e-mail marketing
Auteur :
Chaffey, Dave
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750680677
Date de publication :
15 août 2006
Dimensions :
24,6 x 18,9 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
E-mail is a powerful marketing communications tool which excels at developing relationships with customers. This book describes a practical approach to e-mail marketing for marketers looking to exploit its potential or take their e-mail to the next level. It offers an integrated campaign perspective and shows how to maximize e-marketing results.