Marketing and football
Auteur :
Desbordes, Michel
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750682046
Date de publication :
9 oct. 2006
Dimensions :
23,4 x 16,5 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.