Data mining and market intelligence for optimal marketing returns
Auteur :
Chiu, Susan / Tavella, Domingo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750682343
Date de publication :
22 mai 2008
Dimensions :
23,4 x 15,6 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.