Strategic marketing
Auteur :
Drummond, Graeme / Ensor, John / Ashford, Ruth
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750682718
Date de publication :
10 déc. 2007
Dimensions :
24,6 x 18,9 cm
Poids :
744 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.