Gabay's copywriters' compendium
Auteur :
Gabay, Jonathan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750683203
Date de publication :
22 août 2006
Dimensions :
23,4 x 15,6 cm
Poids :
1320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contains inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. This book provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively.