Nation branding: concepts, issues, practice
Auteur :
Dinnie, Keith
Éditeur :
Dinnie, Keith
ISBN :
9780750683494
Date de publication :
9 nov. 2007
Dimensions :
24,6 x 18,9 x 1,5 cm
Poids :
523 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Demonstrates why nations are embracing the principles of brand management. This book explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.