Key account plans
Auteur :
Ryals, Lynette / McDonald, Malcolm
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750683678
Date de publication :
10 déc. 2007
Dimensions :
24,6 x 18,9 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.