Strategies and tools for corporate blogging
Auteur :
Cass, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750684163
Date de publication :
16 avr. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.