Entrepreneurship & small business management in the hospitality industry
Auteur :
Lee-Ross, Darren / Lashley, Conrad
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750684484
Date de publication :
20 nov. 2008
Dimensions :
23,5 x 19,1 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.