Media strategies for marketing places in crisis
Auteur :
Avraham, Eli
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750684521
Date de publication :
11 mars 2008
Dimensions :
26,0 x 18,4 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.