Relationship marketing in sports
Auteur :
Buhler, Andre / Nufer, Gerd
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750684958
Date de publication :
4 sept. 2009
Dimensions :
24,6 x 18,9 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.