Creating valuable business strategies
Auteur :
Mathur, Shiv / Kenyon, Alfred
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750685481
Date de publication :
26 sept. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.