Handbook of new product development management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750685528
Date de publication :
28 sept. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
1220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.