Exchange behavior in selling and sales management
Auteur :
Sheng, Peng / Guergachi, Aziz
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750685900
Date de publication :
15 janv. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.