Influencer marketing
Auteur :
Brown, Duncan / Hayes, Nick
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750686006
Date de publication :
19 déc. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the influencer marketing technique. It offers an analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. It is suitable for managers and students.