Marketing strategy masterclass
Auteur :
Fifield, Paul
Éditeur :
Fifield, Paul
ISBN :
9780750686310
Date de publication :
25 août 2008
Dimensions :
24,8 x 19,1 x 5,1 cm
Poids :
1474 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. This 'how to' book of marketing strategy focuses on doing what our customers want us to do, how they want it done.