Total relationship marketing
Auteur :
Gummesson, Evert
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750686334
Date de publication :
29 mai 2008
Dimensions :
24,6 x 18,9 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.