Sponsorship: for a return on investment
Auteur :
Masterman, Guy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750686402
Date de publication :
16 juil. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.