Consumer behaviour in sport and events
Auteur :
Funk, Daniel / Alexandris, Kostas / McDonald, Heath
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750686662
Date de publication :
16 sept. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
414 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.