Multichannel challenge, the
Auteur :
Wilson, Hugh / Street, Rod / Bruce, Lindsay
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750687119
Date de publication :
29 févr. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
680 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.