Contemporary issues in marketing and consumer behaviour
Auteur :
Parsons, Elizabeth
Éditeur :
Parsons, ElizabethMaclaran, Pauline,
ISBN :
9780750687393
Date de publication :
17 mars 2009
Dimensions :
24,6 x 18,9 x 1,5 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.